Jelena Farkić

ACADEMIC QUALIFICATIONS


2015 – 2018 Doctor of Philosophy

University of the Highlands and Islands, West Highland College, Fort William, UK 

PhD in Sustainability 

Thesis title: Hospitality in Adventure Tourism: Being, dwelling, guiding

2010 – 2013 Master of Science

Educons University, Faculty of Sport and Tourism, Novi Sad, Serbia 

Management and Business in Tourism

2007 – 2010 Bachelor of Science

Educons University, Faculty of Sport and Tourism, Novi Sad, Serbia

Management and Business in Tourism

 

EMPLOYMENT HISTORY


 

Jan 2019 – Date Tourism Officer

Tourism Organisation of the City of Novi Sad, Serbia

2013 – 2017 Travelogue Writer and Social Media Manager

Online travel portal Bookiraj.com

2015 – Date Coordinator/Website Administrator 

Adventure Tourism Research Association 

Feb 2017 – Jun 2018 Digital Marketing Officer

Centre for Recreation and Tourism Research, Fort William, UK

Mar 2014 – June 2014 Lecturer on vocational training course

Education centre, Novi Sad, Serbia

Sep 2010 – May 2011 English Teacher 

School of English “Loquela”, Novi Sad, Serbia

ACADEMIC EMPLOYMENT


 

Apr 2018 – Jun 2018 Academic Developer Lead

University of the Highlands and Islands, UK

Jan 2016 – Jan 2017 Programme Leader MSc Ecotourism

West Highland College UHI, Fort William, UK

Sep 2016 – May 2018 Supervisor

School of Adventure Studies, West Highland College UHI, Fort William, UK

Oct 2013 – Feb 2015 Teaching Assistant

Educons University, Faculty of Sport and Tourism, Novi Sad, Serbia

Oct 2010 – May 2013 Demonstrator

Educons University, Faculty of Sport and Tourism, Novi Sad, Serbia

 

PUBLICATIONS


 

Farkic, J. & Taylor, S. (forthcoming). Rethinking tourist wellbeing through the concept of slow adventure.

Sports

Farkic, J. Taylor, S. & Bellshaw, S. (forthcoming). Slow adventure in peripheral areas. 

In O’Rourke, T. & Koscak, M. (Eds.), Ethical & responsible tourism: managing sustainability in local tourism destinations. Routledge. 

Farkic, J. (forthcoming). [Review of the book Tourism, health, wellbeing and protected areas, by I. Azara,

E. Michopoulou, F. Niccolini, B. D. Taff & A. Clarke]. Tourism Analysis. (SSCI, AJG 2)

Farkic, J. (2018). Outdoor guiding as hospitality work. Annals of Tourism Research, (73). pp. 197-99.

https://doi.org/10.1016/j.annals.2018.04.004 (SSCI, AJG 4) 

Varley, P., Farkic, J., & Carnicelli, S. (2018). Hospitality in wild places. Hospitality & Society, 8(2). 

pp. 137-57. https://doi.org/10.1386/hosp.8.2.137_1 (SSCI, AJG 2)

Farkic, J. & Mackie, C., (2017). [Review of the book Routledge international handbook of outdoor

studies edited by B. Humberstone, H. Prince and K. A. Henderson]. Journal of Adventure Education and Outdoor Learning, 18(1), pp.96-98

http://dx.doi.org/10.1080/14729679.2017.1383923 

Farkić, J. (2016). [Review of the book Creating experience value in tourism edited by N. K. Prebensen, 

J. S. Chen, M. Uysal] Annals of Tourism Research, (57), pp. 291-292.

https://doi.org/10.1016/j.annals.2015.12.007 (SSCI, AJG 4)

Farkić, J., Peric, D., Lesjak, M. & Petelin, M. (2015). Urban walking: perspectives of locals and tourists.

Geographica Pannonica. 19(4), pp. 212-222 (ESCI)

Farkić, J. (2014). [Review of the book Adventure Tourism: Meanings, Experience and Learning by 

S. Taylor, P. Varley & T. Johnston]. Annals of Tourism Reasearch, (47), pp. 104-106 http://dx.doi.org/10.1016/j.annals.2014.04.005 (SSCI, AJG 4)

Romanov, R., & Farkić, J. (2014). The Role of Web-based Promotion in Wellness Tourism. In M. Skakun

(Ed.), Thematic Tourism in a Global Environment: Advantages, Challenges and Future Developments (pp. 813-826). Belgrade: College of Tourism. 

Farkić, J., Perić, D. (2013). Značaj pešačenja i prohodnosti grada za razvoj urbanog turizma. Tims.Acta, 7(2), pp. 145-152

 

OTHER PUBLICATIONS


 

2018 Business strategy ‘How to create and narrate the slow adventure tourism product’, Slow Adventure in Northern Territories project

2016 Guiding in Scotland’s mountains: mediating between nature and people – ‘Geographer’, Royal Scottish Geographical Society newsletter

2014 Handbook ‘Internet Promotion of Touirist Destinations in Vojvodina’, Publisher: Faculty of Sport and Tourism and Provincial Secretariat for Economy, Employment and Gender Equality

2014 Manual for Ecotourism Guides in National Park Đerdap

Analysis of Potentials for Sustainable Tourism in National Park Đerdap with the Business Plan, within the project “Ensuring financial sustainability of the protected area system of Serbia” by United Nations Development Programme

 

SCHOLARSHIPS AND AWARDS 


2017 Associate Fellowship of the UK Higher Education Academy

2014 Adventure Tourism Research Studentship, Moffat Charitable Trust and the University of the Highlands and Islands Development Trust